Probellum was founded with a mission to open up boxing to new audiences by championing the grassroots and bringing together the best fighters for fans around the world.

Throughout history, boxing has been fragmented between rival promoters and platforms resulting in fans and fighters being denied the greatest contests and boxers from smaller countries prevented from having the chance to compete on the biggest stages.

Probellum has been built to disrupt this status quo and ensure a future with the best fights and more opportunities for those underserved markets where boxing is thriving but too often ignored.

The global promotion company officially launched in September 2021 with the belief that collaboration is key and a plan to work with promoters anywhere while creating new opportunities for grassroot boxing.

The business was formed by UK-based businessman Ali Shams Pour who after years of working in the sport including the co-ownership of promoter Hennessy Sports, saw an opportunity to bring to life a shared vision to transform the sport by teaming up with legendary boxing promoter Richard Schaefer.

Schaefer, one of the most respected boxing promoters of the last 20 years having promoted some of the biggest names in world boxing including Ricky Hatton, Floyd Mayweather and Oscar De La Hoya, is Probellum’s President.